About
MIssion
The Pepsi Mic Drop reflects our ongoing desire to connect with fans that share an unapologetic love of music and culture by creating unique opportunities within the emerging space of Web3. The Pepsi Mic Drop platform looks to develop new experiences for fans everywhere, giving everyone a chance to get in on the action. By placing our fans' interests and needs at the forefront, we seek to ensure the platform provides an inclusive and accessible opportunity for anyone to experience and learn more about the exciting world of Web3.
As a brand, we are dedicated to building cutting-edge activations for our biggest fans. With music and the mic at the forefront of our platform, we will continue to bring innovative and mic drop worthy moments for our biggest fans. We are excited to explore this next stage with you all!
Pepsi Mic Drop Timeline
2021
Genesis Collection
December 2021
Inspired by our long-standing heritage in music, the Genesis Collection consists of 1,893 unique, generative digital collectibles that live on the Ethereum blockchain. To learn more about the inspiration behind this collection, click here. If you own a digital collectible from the Genesis Collection, you can learn how to display it in your profile here.
2022
Billboard Music Awards “Winners’ Club” Collection
May 2022
Pepsi partnered with the Billboard Music Awards to create the limited-edition “Winners' Club” Collection, which gave fans the opportunity to claim digital collectibles in real time while awards were announced throughout the show. Pepsi also created the Mic Drop Moment of the Year Award that was presented live during the broadcast, where fans scanned an on-screen code to redeem an exclusive digital collectible. To learn more about this collection, click here.
2022
VeeCon Collectibles Land
May 2022
Pepsi sponsored digital collectible Land at the first-ever VeeCon, where fans received VeeCon Collectibles Land POAPs, a Proof of Attendance Protocol, and had the chance to take home their very own, working Pepsi Mic Drop physical microphone. To learn more about this activation, click here. If you received a VeeCon digital collectible Land POAP you can learn how to display it in your profile here.
2022
Jingle Ball Collection
December 2022
Pepsi partnered with iHeartRadio to bring something extra special to fans at select Jingle Ball 2022 concerts - the Pepsi Mic Drop x Jingle Ball digital collectible! This limited edition collectible played a holiday song, came with an epic light feature, and gave holders of the digital collectible a chance to win a pair of tickets to a future iHeartRadio Concert. To learn more about this activation, click here. If you received the digital collectible at Jingle Ball 2022, you can learn how to display it in your profile here.
2022
New Year’s Club Collection
December 2022
To celebrate the New Year and the launch of the Mic Drop Community Site, Pepsi released two free digital collectibles from the New Year’s Club Drop. Fans have the chance to receive one of the two digital collectibles - the limited-edition New Year’s Club Gold digital collectible or the New Year’s Club Blue digital collectible. Fans that received one of the 2,023 Gold digital collectibles are given the digital collectible along with a custom Pepsi Mic Drop hat with built-in headphones. While fans that receive the Blue digital collectible are given the digital collectible to commemorate this moment. To learn more about this activation, click here. If you received a digital collectible from the Collection, you can learn how to display it in your profile here.